Picking out a great domain name is critical in the setting up of your online business. Domain names could be made up of the letters A through Z, the numerals 0 through 9 and hyphens. But there is a debate on whether or not to use hyphens, particularly if your domain name is made up of two or more words.
For instance, you have set up a business selling patio furniture. However, you found out that patiofurniture.com is already taken. Would it be a good idea to use a hyphen to make the domain name patio-furniture.com or should you just think of a totally new domain name?
Well, it would still be advisable to come up with a domain name that has no hyphens. However, there are some instances when there are exceptions to this.
Domain names that are hyphenated could be good if you really want specific words to be in your domain name but the combination without the hyphens is unavailable.
Also another situation that using a hyphen could be good is when the words, which you are planning to include in your domain name, would be easier to read with a hyphen. For example, the domain name hotellighting.com would be harder to read compared to hotel-lighting.com. Though the hyphenated domain name is not a completely great domain name, it does make it easier to read.
You could also consider the use of hyphens in domain names for SEO or search engine optimization. There are some who would advise that the use of hyphens actually helps search engines to be able to distinguish keywords better. This would be a good way for those webmasters that have the main goal of optimizing their website for maximum traffic coming from the natural rankings from search engines. The only drawback of this technique is that it might be different eventually, as the search engines are regularly changing the search algorithms that they make use of.