Have you heard the expression that you do not have a second chance to be able to make another first impression? Well, this expression holds true when talking about the banner advertising for your website. Your banner advertising is usually your first greeting to a web surfer who is unfamiliar about your website, your product or your company. Your prospective clients and customers would most probably know more about you and your business through this. Your website traffic is basically dependent on the impact which results from this first impression. Having a quality design for it would not only help you in generating more traffic but also in generating more revenue from your website.
Today, a lot of us know the basic skills on graphic design and there are a lot of banner creation programs, complete with templates which are easy to use, that are available to download online. Although a lot of us want to do the job ourselves, it would be more advisable to have the job done by an artist who specializes in graphic design who also has banner advertising samples. Even when you have a limited budget, a possibility is always present in finding a skilled designer, who works cheap and is looking to building his or her portfolio.
However, if you choose to create your own banner, an important point to remember would be to keep everything simple and clean. You want your banner ad to be able to encourage traffic into your website and not annoy people who came to your website for the content and just end up seeing your banner advertisement. Make sure that you are not too flashy with your use of advanced animation, cluttered text or annoying sound effects. Check if the wording that you used is brief and minimal and concise. Similar to a headline on the newspaper, your banner ad should be able to grab attention and urge people to click on it, which would add to the traffic going to your website. Try to be creative and imaginative using a strong headline, to be able to make a hard sell. Remember that banner advertising is basically all about the impact it has and getting results with more website traffic.