If you are just starting your online business, it makes sense to keep your costs as low as possible while still getting the most out of the money you do spend. This is because, in the beginning, you will not be making a profit because you are learning your business and trying to find the best way to make money.
Of course, you can’t have an online business with a website, so you must be willing to spend a little on a quality hosting service.
It really doesn’t matter what type of business model you use – CPA, affiliate marketing, drop-shipping, AdSense, or PPC, you need to have a virtual business store front which is exactly what your website provides. When people visit your online storefront, you have just a few seconds to impress them long enough to stay long enough to buy what you are selling. This is one area you don’t want to skimp on.
Now there are options to paid web hosting services – free hosting. The problem with these is that they are ad supported which means you will have some other company’s ads on your home page. This is very distracting to your visitors and is certainly not what you need. It also makes your site look unprofessional and cheap – which is of course what it is since you didn’t pay for your hosting.
Finally, free hosting services are generally unreliable because they don’t charge, and if your website is down (which it probably will be at times), there is really nothing you can do about it.
So even though you are actually “saving money” by not spending a few dollars for a reliable hosting service, you are making a bad business decision that will ultimately to more harm than good.
Learning how to design and enhance your website is part of your real-time business schooling. As you gain experience, you will find that you can create better websites that convert your traffic to sales much, much easier.
Because a paid hosting service just costs a few dollars a month, you would be wise to invest in everything you need to have a professional looking storefront with near 100% uptime.
Don’t be afraid of buying a paid hosting service because you can get reliable hosting for only about $5 a month. Even though this is such a small amount of money, you get everything you need for your website – a website builder, unlimited bandwidth, multiple email accounts, and tons of storage.