AdSense is a publisher program that is offered by Google. You can join as a publisher, and paste some code snippets on your website. Once that is done, contextual ads will start appearing on your websites. Contextual ads means that the ads displayed will be relevant to your content. For instance, if your website is about golf, only golf related ads will be displayed on your site. So how do you make money from these ads?
You make money either by displaying ads (CPM model), or when someone clicks on an ad (CPC model). The CPC (Cost per click) model is by far the most popular among publishers. Web publishers see higher earnings when they see that visitors are clicking ads on their sites. So is there a limit to the amount of money that a publisher can make? The answer is no.
There is no limit because as long as you are able to generate targeted traffic, you can increase your income. The more traffic you have, the more clicks you can generate, and the more income you will receive. For example, you can start out with just one blog. And you find that this blog is earning you $100 a month. $100 doesn’t sound like a lot of money. But what if you have 10 blogs earning a similar amount of money each month? That amounts to $1000 per month. That sounds like a substantial amount for some people. Or you can improve on your current blogs and add a forum or add more content and that will generate more traffic. Now each blog earns $200 a month, and you have $2000 each month.
It is not uncommon to see experienced publishers earning in excess of five figures a month. But bear in mind that AdSense money is not free money. You have to accept the fact that this is a publisher program, which means that content publication is very important. If you do not enjoy publishing valuable content, then perhaps this program is not for you. But if you do enjoy publishing good content, then you can be making a lot of money.
The key to success is to publish content that is unique and contains value. For example, let’s say you start a home improvement blog. You start this blog because you are knowledgeable about home improvement. So you are able to give expert advice. The content that you publish is valuable, and will attract the right audience. When your web visitors click on ads, they are likely to buy something from the advertisers. In other words, your blog provides value for the advertisers.
You can publish good content by writing the content yourself, hiring ghost writers, or invite guest writers. Keep the content on your blog or website unique so that the articles rank well in the search engines. More traffic from the search engines mean more money.