When you are just starting out, you main business strategy should be not to spend too much money and keep your costs down.
The reason for this is that when you are just starting you are not really making money, you are merely beginning a learning process that eventually will deliver the goods for you.
Now, one of the inevitable costs of starting an online business it the hosting service, since a website is an essential part of the whole internet business model.
Indeed, no matter if you plan on going for ecommerce, internet marketing, affiliate marketing, CPA marketing, AdSense revenue or any other ad revenue, you need a place a virtual location where to host and display whatever you are promoting.
You will find some free hosting services out there, but they will usually be ad supported, meaning that in exchange for the free service, they will display ads on your site that will likely deviate your visitor’s attention, and believe me, this is the last thing you want.
Also, unwanted or irrelevant ads on your website hurt the professional look and appearance of your website, and diminishes your authority and the trust of your visitors.
On the other hand, free hosting services tend to be unreliable because they are free, so if something happens to your website, you basically have no right to complaint.
Therefore, even though keeping your costs down is a #1 priority when you are just starting, avoiding a small investment in a reliable hosting service that you can depend on is simply bad business.
First, it is important that you place the design and construction of your websites within your learning curve, so that as you become a more seasoned online entrepreneur, you gradually gain the skills to build better and more appealing websites thus increasing your conversion rates overtime.
If you use a paid hosting service from the start you will get used to building your websites professionally, and by the time you have learned all the ropes of your business, planning and executing new projects successfully will be a ride in the park.
However, do not get scared by the thought of investing in your hosting service because right now you can get first quality hosting for less than $4 per month with everything you might need included in your package, such as friendly website builders, and no bandwidth, email accounts or storage limits.