Attack Of The Show

Keep in Touch – Discrete Marketing Tactics

As a small business, marketing is extremely important to get your name out there and attract customers. Once you have built up a clientele, you want to keep their interest in your company piqued. At the same time, consumers are becoming more and more aware of the marketing and advertising constantly being thrown at them. Here are five ideas of how to keep in contact with your customers without seeming overbearing.

Write a simple thank you note for customers’ previous orders. You can accomplish multiple objectives by expressing your gratitude for their business and reminding customers of their experience with your company. You might even include a small incentive like a discount coupon for subsequent orders. Satisfied one-time customers tend to need only a small prod to become repeat customers.

This is a very traditional idea of how to stay in contact with customers. Holiday cards have for decades been a huge trend and widely used for businesses wanting to stay in contact with customers. A nice sentiment during the holiday season spreads happiness and goodwill-and reminds customers that you are there. Be careful not to make your holiday send outs too branded, or they will seem like another piece of advertisement that fits best at the bottom of a recycling bin.

You can also switch it up, and send out cards for a holiday other than Christmas. With all the issues of offending people by focusing on a holiday that initiated with religion, you can avoid it altogether. Pick an American holiday like Thanksgiving or Independence Day to send out fond sentiments and good wishes. Or, take a more universal approach and send out cards for the New Year.

Get your clients together at a popular event like a wine tasting. You could find a local venue that hosts wine tastings, or even host it out of your own office venue to save on the expense. Light hors d’oeuvres and good music are always a plus. Your customers will remember the evening, as well as your company’s great hosting skills, generous attitude, and classy, fun ambiance-leaving them more likely to look to you first for further business.

Spam email gets sent in masses every day. Most people don’t even check their junk boxes and try to filter out as much as possible. That being said, there are plenty of mass emails that people do care to read. Sending a quick survey asking about the service and satisfaction of your customers, while offering a small incentive (like a discount on their next order) will get you feedback on how to improve and reach out to customers.

Everyone loves getting mail on their birthdays. One of the great things about being a kid was the gifts you got from family and friends. Aside from the excitement of having new things, there was the warmth associated with those who care about you enough to give you a gift on a day that was all about you. Capturing a little bit of this by sending out birthday cards and maybe even small gifts (like a gift certificates or coupons) will make your customers feel special, and give them a great reason to return.